Chennai-based HeroTalkies, an entertainment start-up offering legal, online streaming of Tamil Movies, has raised its investment from Actor Suriya’s 2D Entertainment and a group of High Net-worth Individuals (HNIs).
2D Entertainment, started in 2014, has produced some acclaimed films like 36 Vayadhinilae and Pasanga 2. Their forthcoming ventures include big releases like 24.
Suriya sees this as a strategic investment into the online movie streaming business. “As a forward-looking organization we are keen on exploring several partnerships that expand our existing portfolio in the entertainment industry. With movies moving towards digitization it was a logical step to bring into our fold an online streaming platform”, said Mr. Rajsekar Pandian, CEO of 2D Entertainment.
“Aathi and I are really excited to welcome our new investors. To have someone like Suriya not just endorse but invest in us is a big shot in the arm. The faith shown by them is a huge concept validation. We see exciting times ahead”, said Mr. Pradeep V S, Co-Founder & CEO of HeroTalkies.
A significant portion of the investment raised will be diverted towards content and customer acquisition across different geographies. This will augment the company’s vision of building an efficient alternative of movie distribution other than movie theatres thus eliminating piracy in the process.